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Build Your Personal Brand
New and aspiring authors can find the process of writing and publishing a book intimidating, but with the right editorial and proofreading support, you can trust that you won’t be sharing stories about life giving you melons (more on this shortly)! I’ ...
What comes first? A personal brand or a business? What happens when a personal brand is a husband and wife team? Why do ‘behind the scenes’ social shares create brilliant results I wanted insightful answers from Michael and Jill Leonard, founders of T ...
Writing a book is on the bucket list for business owners the world over, and with good reason; the commercial results can catapult them to six or seven-figure success. When you’re an expert on your subject and want to share your knowledge and wisdom w ...
Having worked in various writing roles in the last ten years, I’m used to people being a little confused about what I do. When I worked as a copywriter I was regularly asked questions about legal protections and copyright; people still looked baffled whe ...
Every single book is unique with its own power and depth, but in this fast-paced world blogs and podcasts are becoming increasingly relevant. The day-to-day conversational and sharing life through your lens approach really helps people engage more quickl ...
The average self-published book never sells more than 250 copies in its lifetime. I can’t even imagine putting all that love and time and effort into creating something so special and important to me only to find that nobody wants it. Do you know w ...
By Ivan Meakins Editor’s note: This post was originally published in 2021 and has been updated for accuracy and comprehensiveness. There is a little trick copywriters have used for aeons to influence millions of people and make themselves a f ...
Everybody has heard of SEO (Search Engine Optimisation) but, when it comes to actually implementing it, there are so many moving parts that it can be difficult to know where to get started. Fortunately, I was able to sit down with SEO specialist and C ...
When most people come to us to write a book, I’m pretty sure that they aren’t overly worried about the title. Their primary concerns are the structure, what content they’ll share, whether they have enough to say and whether what they do say will be relev ...
How do you go about choosing the topic for the piece of marketing content you wish to create? How do you decide what to say? Most people don’t want to write just any old stuff. They don’t simply seek to inform and educate. They also want to create impact ...