If you spend a lot of time posting content that isn't landing with your audience, you may need to take a step back and think about your ideal reader's awareness level. Let's say you are a renewable energy consulting firm, helping large commercia ...
The Devil In The Detail – Why Too Much Expert Content Can Sabotage Your Business Book’s Success By Ivan Meakins
What was the last business book you read, that kept you glued to the pages, added heaps of value and that you actually acted on? It's likely that book sits proudly on your bookshelf, ready to be recommended to your friends at a moment's notice. Being ...
5 Ways Publishing A Book Can Lead You To Phenomenal Success
By Georgia Kirke with special guest Derek Allen Mason Do you need to be a professional or established writer to write a book? There was a time where being a published author was seen to be confined to an elite or select group of people but now ...
5 Ways To Set Great Goals And Boost Your Personal Brand
By Georgia Kirke with special guest Doug Bennett When it comes to goal setting, what's your methodology? You’ll likely be building your personal brand in line with your business plan, but have you stopped to think about the intricacies of the proc ...
7 Reasons Why Sharing Content Is A Smart Marketing Tool
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BlogsBook WritingContent MarketingContent WritingEntrepreneurshipMarketingSmall BusinessWriting
By Georgia Kirke with special guest Guy Remond If you’ve been following our blogs for a while you’ll know the value we put on creating and sharing content to build an interactive community and a thriving business. Perhaps you like the idea of start ...
How To Build Your Brand And Business And Keep The Money Talk Real By Georgia Kirke with special guest Samantha Hearne
Building a personal brand is exhilarating, sometimes exhausting, and then there’s lots of talk about money that might occasionally make you feel a bit cringe! What do you believe about money? Does it drive you? Is it a dirty word? Do you bump up again ...
How To Master Your Inner Game, Boost Your Brand And Reap The Rewards By Georgia Kirke with special guest Baiju Solanki
Do you ever find yourself building your personal brand with one foot on the accelerator and the other on the brake? Would you love to find ways to drop the stop-start and share your brilliant content with the people who really need to know about your ser ...
How You And Your Business Can Support Diversity And Inclusion By Georgia Kirke with special guest Lucienne Shakir
How do you feel about diversity and inclusion? What do you think when you hear someone talk about female empowerment? Are you eager to jump into the conversation, or do you feel nervous that you’re going to say the wrong thing and risk causing insult? ...
How To Use Your Ideal Client Avatar To Boost Your Bottom Line By Georgia Kirke with special guest Jennifer Louise
Have you mapped out your ideal client avatar (ICA) for your business? Do you refer to it often or is it accumulating dust in a drawer? Would it surprise you to know that becoming obsessive about your ideal client can help you revolutionise your ...
5 Ways To Leverage The Power Of Linkedin And Explode Your Brand By Georgia Kirke with special guest Deenita Pattni
Do your eyes glaze over when you think about using LinkedIn to grow your personal brand? Do you feel like it’s yet another platform to manage? Do you wonder what on earth you should post? The professional networking site has gone from strength to stre ...
