By Ivan Meakins What’s the key to creating memorable content? Is it in the storytelling? Is it the author’s expertise and profile? Perhaps it’s the hook that draws readers in right off the bat? While these are all important ingredients, ...
A Toy Story: How To Turn Your Bad Ideas Into Creative Masterpieces
By Ivan Meakins Where do all the bad ideas go? As a creative entrepreneur, you’ve probably had more than your fair share of bad ideas – those really terrible ones that you lock away because they don’t deserve to see the light of day (or so yo ...
How To Create Compelling Content Using This Ancient Storytelling Technique
By Ivan Meakins A bustling city full of dreams. A downtown prostitute who’s suddenly thrust into a world where she rubs shoulders with the gentrified society of LA. How does she survive? If you haven’t already caught on, this is the plot of the 199 ...
How “Creative Piggybacking” Can Give Your Content An Edge
By Ivan Meakins “If I have seen further, it is by standing on the shoulders of giants.” – Isaac Newton. This quote, written by the famous scientist in a letter to Robert Hooke, perfectly captures the essence of collective learning. As humans, we ha ...
3 Refreshingly Simple Steps To Beat The Blank Page And De-stress Content Creation
By Georgia Kirke We can all agree that creating high-quality regular content is important for growing our personal brands and our businesses – you wouldn’t be reading this blog if you didn’t think that was the case. But what if the thought of ...
How To Efficiently Create 6 Months Of Content In 60 Minutes
By Georgia Kirke How would you like to generate six months of high-quality content in just 60 minutes? A few weeks ago, I had an interesting conversation with Airmanual Co-founder Alexis Kingsbury on his podcast, De-stress Your Business. We t ...
3 Epic Content Creation Lessons From A Leadership Coach
By The WBR Team How do you craft a narrative that educates, inspires, and resonates with your audience? In this article, we’ll be sharing three powerful tips from Jacqueline Frost, our Content Creator of the Month. Jacqueline is a leadership coach ...
How To Write A Thought Leadership Article: 4 Tips For Creating Authoritative Content
By Sogi Chukwuanu Thought leadership articles can be an incredibly powerful tool for boosting credibility, establishing yourself as an authority within your niche, and building trust with your audience. According to the LinkedIn-Edelman 2021 B2B Thoug ...
Opening Sentences – The Good, The Bad, And The Ugly
By Sogi Chukwuanu “I knew she was trouble the second she walked into my 24-hour deli, laundromat, and detective agency…” In 2022, John Farmer of Aurora, Colorado, took home the crown for writing this sentence. After going through rigorous vetting a ...
Use These Songwriting Tips To Create Engaging Content
By Ivan Meakins with Simon Coulson Have you ever wondered what it takes to write content that truly strikes a chord with your audience? Content that can persuade your audience to follow your CTA instead of hitting the 'exit page' button? When we cr ...