Content Untapped is a podcast that takes a look at content creation from a refreshing new angle.
By Sogi ChukwuanuThought leadership articles can be an incredibly powerful tool for boosting credibility, establishing yourself as an authority within your niche, and building trust with your audience. According to the LinkedIn-Edelman 2021 B2B Thoug ...
By Sogi Chukwuanu“I knew she was trouble the second she walked into my 24-hour deli, laundromat, and detective agency…”In 2022, John Farmer of Aurora, Colorado, took home the crown for writing this sentence. After going through rigorous vetting a ...
By Ivan Meakins with Simon CoulsonHave you ever wondered what it takes to write content that truly strikes a chord with your audience? Content that can persuade your audience to follow your CTA instead of hitting the 'exit page' button?When we cr ...
By Georgia Kirke and Ivan MeakinsIn January 2023, Write Business Results celebrated an incredible milestone – our seventh year of empowering entrepreneurs to share the knowledge and stories that are under threat of never being told. Through the years ...
Empowering entrepreneurs to share the ideas, knowledge, and stories that are under the threat of never being told.
What does it look like in action? We break down this statement.
Under the comedic surface, there is something deeper, more meaningful. What is interesting is that this paradox of the wise fool is a common theme in storytelling and, as we will learn, it can be used to great effect in marketing too.
Here at WBR, we have been discussing what it is that has made Spare such a hit. After active debate, we have boiled it down to six lessons that you can take away and apply to your own content.
The role of content is simple – to educate, entertain, and inspire. Any content that contains these three ingredients in adequate doses – whether it’s a book or a simple email – has the potential to foster a real human connection once it’s in front of your ideal clients. Read our 5 step result driven process here.
Humans will always gravitate towards a tribe or community of other like-minded people. So what can you do to warm the hearts of your audience and convince them to listen to you? How did these speakers evoke a powerful response and get the audience on their side?
Are you struggling to strike a balance between work and home? Maybe you’re working late nights with your back hunched over a desk and squinting into a screen, and still not finding the time to create inspiring and educational content for your audience. If so this blog is for you.