Content Untapped is a podcast that takes a look at content creation from a refreshing new angle.
The role of content is simple – to educate, entertain, and inspire. Any content that contains these three ingredients in adequate doses – whether it’s a book or a simple email – has the potential to foster a real human connection once it’s in front of your ideal clients. Read our 5 step result driven process here.
Humans will always gravitate towards a tribe or community of other like-minded people. So what can you do to warm the hearts of your audience and convince them to listen to you? How did these speakers evoke a powerful response and get the audience on their side?
Have you heard the term search engine optimisation (SEO) thrown around in marketing circles, but never felt you truly used it to its maximum potential within your business? If the answer is yes then you are certainly not alone. Read tips Chris Dickey shared here
If you spend a lot of time posting content that isn't landing with your audience, you may need to take a step back and think about your ideal reader's awareness level. Let's say you are a renewable energy consulting firm, helping large commercia ...
Would you take advice on how to create engaging online content from someone once known as Jimbo the Partyman? If not, it’s time to reconsider because family entertainment business CEO James Sinclair, who was earning a six-figure sum when he was in his ...
A personal brand requires a personal touch and although we know traditional marketing methods work, moving away from them can create surprising results. One of the strongest personal brands I’ve ever seen is that of author, coach, motivational speaker ...
New and aspiring authors can find the process of writing and publishing a book intimidating, but with the right editorial and proofreading support, you can trust that you won’t be sharing stories about life giving you melons (more on this shortly)! I’ ...
What comes first? A personal brand or a business? What happens when a personal brand is a husband and wife team? Why do ‘behind the scenes’ social shares create brilliant results I wanted insightful answers from Michael and Jill Leonard, founders of T ...
Writing a book is on the bucket list for business owners the world over, and with good reason; the commercial results can catapult them to six or seven-figure success. When you’re an expert on your subject and want to share your knowledge and wisdom w ...
Having worked in various writing roles in the last ten years, I’m used to people being a little confused about what I do. When I worked as a copywriter I was regularly asked questions about legal protections and copyright; people still looked baffled whe ...