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Build Your Personal Brand
By Ivan Meakins Where do all the bad ideas go? As a creative entrepreneur, you’ve probably had more than your fair share of bad ideas – those really terrible ones that you lock away because they don’t deserve to see the light of day (or so yo ...
By Ivan Meakins A bustling city full of dreams. A downtown prostitute who’s suddenly thrust into a world where she rubs shoulders with the gentrified society of LA. How does she survive? If you haven’t already caught on, this is the plot of the 199 ...
By Ivan Meakins “If I have seen further, it is by standing on the shoulders of giants.” – Isaac Newton. This quote, written by the famous scientist in a letter to Robert Hooke, perfectly captures the essence of collective learning. As humans, we ha ...
By Ivan Meakins with Simon Coulson Have you ever wondered what it takes to write content that truly strikes a chord with your audience? Content that can persuade your audience to follow your CTA instead of hitting the 'exit page' button? When we cr ...
The role of content is simple – to educate, entertain, and inspire. Any content that contains these three ingredients in adequate doses – whether it’s a book or a simple email – has the potential to foster a real human connection once it’s in front of your ideal clients. Read our 5 step result driven process here.
Humans will always gravitate towards a tribe or community of other like-minded people. So what can you do to warm the hearts of your audience and convince them to listen to you? How did these speakers evoke a powerful response and get the audience on their side?
Have you heard the term search engine optimisation (SEO) thrown around in marketing circles, but never felt you truly used it to its maximum potential within your business? If the answer is yes then you are certainly not alone. Read tips Chris Dickey shared here
If you spend a lot of time posting content that isn't landing with your audience, you may need to take a step back and think about your ideal reader's awareness level. Let's say you are a renewable energy consulting firm, helping large commercia ...
Would you take advice on how to create engaging online content from someone once known as Jimbo the Partyman? If not, it’s time to reconsider because family entertainment business CEO James Sinclair, who was earning a six-figure sum when he was in his ...
A personal brand requires a personal touch and although we know traditional marketing methods work, moving away from them can create surprising results. One of the strongest personal brands I’ve ever seen is that of author, coach, motivational speaker ...