Build Your Personal Brand
There is a little trick copywriters have used for aeons to influence millions of people and make themselves a fortune... When done well, it's like the Pied Piper’s pipe of sales copy. In this bestselling book Great Leads, Copywriting legend Michael ...
We can all suffer from writer’s block and it can be intensely frustrating when we do. If you’re writing your own book, or even starting your own blog, the thought of staring at a blank screen might have you running for the hills before you’ve even typed ...
Everybody has heard of SEO (Search Engine Optimisation) but, when it comes to actually implementing it, there are so many moving parts that it can be difficult to know where to get started. Fortunately, I was able to sit down with SEO specialist and C ...
When most people come to us to write a book, I’m pretty sure that they aren’t overly worried about the title. Their primary concerns are the structure, what content they’ll share, whether they have enough to say and whether what they do say will be relev ...
How do you go about choosing the topic for the piece of marketing content you wish to create? How do you decide what to say? Most people don’t want to write just any old stuff. They don’t simply seek to inform and educate. They also want to create impact ...
I often hear people say they’re not creative. Some people go as far as to laugh at the concept of creativity. Like it’s soft, or inferior to their strong, natural logic. I have a friend who thinks it fine to snort at me if I mention anything to do with cr ...
Free Writing is honestly a life-saving technique. I mean that both figuratively and literally. It has the power the save your life. I’d say it also has the power to save your business. Either way, you don’t have to be in need of saving to reap its enormou ...
Overview Transition language, transition words or transition phrases are used to link other words, phrases and sentences. They do so in a way that makes the sentence sound human, natural and in flow. Transition language works particularly well in writ ...
Introduction Whether you write for a hobby or to write is your vocation, whether you like to write fiction or non-fiction, to write is a creative feat. Unless you're producing a practical manual, excellent writing relies upon storytelling techniques and b ...