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Build Your Personal Brand
By Ivan Meakins A bustling city full of dreams. A downtown prostitute who’s suddenly thrust into a world where she rubs shoulders with the gentrified society of LA. How does she survive? If you haven’t already caught on, this is the plot of the 199 ...
By Kat Lewis Editor’s note: This post was originally published in 2021 and has been updated for accuracy and comprehensiveness. We can all suffer from writer’s block, and it can be intensely frustrating when we do. If you’re writing you ...
By Georgia Kirke We can all agree that creating high-quality regular content is important for growing our personal brands and our businesses – you wouldn’t be reading this blog if you didn’t think that was the case. But what if the thought of ...
By Georgia Kirke How would you like to generate six months of high-quality content in just 60 minutes? A few weeks ago, I had an interesting conversation with Airmanual Co-founder Alexis Kingsbury on his podcast, De-stress Your Business. We t ...
by Christopher Acheson In the fast-paced, digitally connected world we live in today, pen and paper have made room for keyboards and screens. If you are writing your own business book, you want to make the process as painless as possible by arming you ...
By Christopher Acheson In February, Ivan, our content developer, wrote a blog explaining our vision – “Empowering entrepreneurs to share the ideas, knowledge, and stories that are under threat of never being told.” The concept of sharing stories parti ...
Empowering entrepreneurs to share the ideas, knowledge, and stories that are under the threat of never being told.
What does it look like in action? We break down this statement.
Under the comedic surface, there is something deeper, more meaningful. What is interesting is that this paradox of the wise fool is a common theme in storytelling and, as we will learn, it can be used to great effect in marketing too.
Here at WBR, we have been discussing what it is that has made Spare such a hit. After active debate, we have boiled it down to six lessons that you can take away and apply to your own content.
The role of content is simple – to educate, entertain, and inspire. Any content that contains these three ingredients in adequate doses – whether it’s a book or a simple email – has the potential to foster a real human connection once it’s in front of your ideal clients. Read our 5 step result driven process here.