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Have you heard the term search engine optimisation (SEO) thrown around in marketing circles, but never felt you truly used it to its maximum potential within your business? If the answer is yes then you are certainly not alone. Read tips Chris Dickey shared here
By Kat Lewis As someone who has spent most of their life telling stories – firstly as a journalist, then as a copywriter, now as a book editor – I’ve always believed in the power they hold, but I recently had an experience that made me appreciate ...
10 Ways To Make Sure Your Book Reaches The People Who Need It Most By WBR Personal Brand Developer Rebecca Tinworth and Senior Editor Kat Lewis You want your readers to love and celebrate your newly published book and change their lives and businesses ...
5 Benefits Of Publishing A Physical Book In A World Of Tech By WBR Senior Editor Kat Lewis Do physical books have a place in an increasingly digital world? Are they just as important as ebooks? As a book editor and blatant bookworm I’m a little biased ...
How Storytelling Can Help You Gather And Motivate Your Tribe By WBR Senior Editor Kat Lewis Once upon a time business books were considered serious and formal, but now there is a far greater emphasis (and reward) in building relationships and communit ...
How To Make Your Written Content Sound Like The “Real You”By WBR Senior Editor Kat Lewis I’m going to let you into a secret; something “interesting” happens when entrepreneurs get stuck into writing blogs and books. Sometimes they overthink, or a p ...
Writing a book is on the bucket list for business owners the world over, and with good reason; the commercial results can catapult them to six or seven-figure success. When you’re an expert on your subject and want to share your knowledge and wisdom w ...
Having worked in various writing roles in the last ten years, I’m used to people being a little confused about what I do. When I worked as a copywriter I was regularly asked questions about legal protections and copyright; people still looked baffled whe ...
We can all suffer from writer’s block and it can be intensely frustrating when we do. If you’re writing your own book, or even starting your own blog, the thought of staring at a blank screen might have you running for the hills before you’ve even typed ...
When most people come to us to write a book, I’m pretty sure that they aren’t overly worried about the title. Their primary concerns are the structure, what content they’ll share, whether they have enough to say and whether what they do say will be relev ...