Business book insights

Connect your business book with useful content, a relevant audience and realistic post-launch marketing, with clear responsibilities and next steps.

Identify what is holding up your business book and explore practical planning, writing and editorial support to help you move forward.

Drafted your business book with AI? Learn how to assess its reader fit, purpose and voice, and decide whether it needs editing, rewriting or an editorial review.

Explore how your book’s ideas, frameworks and questions could support your next consulting offer and help potential clients understand your expertise.

Measure your business book launch through reader reviews, media coverage, social engagement, lead generation and the goals that matter to your business.

Turn client case studies into engaging business book content with four storytelling approaches that show your expertise and build reader trust.

With insights from Nicky Perfect, Communication Coach and former international hostage negotiator.

Write clearer SEO content with five practical tips covering keywords, search intent, titles, meta descriptions and headings that help readers find answers.

Use your business book as a lead magnet with practical steps for reader value, landing pages, promotion, follow-up and measuring enquiries.

Build an author ecosystem that connects your book, website, lead magnet and brand assets to strengthen your positioning and reader relationships.

Explore how a business book can support consulting, premium services and client relationships, with five ways to connect your book to your business.

Plan a self-published business book launch around readers and commercial goals, with clear ranking context, accurate metadata and realistic marketing expectations.

Explore ten benefits of ebooks for business leaders, from accessibility and interactivity to sharing expertise, supporting marketing and nurturing leads.

Diagnose ten common podcast problems, including niche, promotion, calls to action, audio quality and analytics, with practical ways to improve your approach.

Discover why memorable business books centre on a clear big idea, and use a practical framework to connect your expertise with what readers want.

Read how surgeon and poet Dr Iman Tehari built an online community through hope, kindness and relatable content during the pandemic.

Connect your published business book with client enquiries, strategic partnerships and paid speaking, with practical steps for follow-up and measuring revenue.

In our recent interview, Elise van Zeeland shares how she turned her thirties into a message of thriving and balance in her new book and author journey.

Discover how expert content strengthens company culture, drives operational consistency, and increases business value, even when you’re not in the room.

Discover how to transform your expert content into high-value commercial assets that generate leads, revenue, and long-term business growth.

Discover how expert content builds credibility, connection, and consistency across your personal and professional brand and positions you as the trusted authority.

Learn how to position yourself as the trusted expert in your field with high-value content that builds authority, credibility, and consistent visibility.

Explore how expert content and a business book can support relationships, recognition and commercial opportunities, with practical steps to connect ideas to your work.

In this blog, we’ll break down how a book publicity campaign can yield incredible results for you and the steps you need to follow to create one.

Compare eight business book awards for 2026 and 2027, with current entry status, eligibility checks and links to the official organisers. Updated 8 October 2026.

Everyone is a creative being. They just have different types and styles of creativity. Different ways of offering it. And being creative does not have to come at the expense of other positive traits, such as organisation. In this blog, I reveal why you are actually creative (even if you think you’re not), and what to do with it.

Seven practical writing techniques to help business authors overcome writer’s block, develop ideas and create a clearer, more engaging manuscript.

Explore 111 transition words and phrases, organised into numbered lists for adding emphasis, making connections, expressing contrast and persuading readers.

Book trailers are short promotional videos that give readers a glimpse or a sneak peek into what your book is about. But why exactly do you need one?

Choose book marketing tools around your audience and goals, with practical examples covering email, social media, webinars, advertising, design and publicity.

Understand Amazon book categories, keywords and bestseller rankings, with practical launch advice and links to current KDP guidance.

A successful business book launch does not happen by chance. It requires a clear strategy, pre-launch marketing, and a campaign that keeps delivering long after launch day. In this guide, discover proven book launch strategies to help you build anticipation, attract clients, boost brand authority, and turn your book into a powerful business growth tool.

Check your business book’s audience, manuscript, editing, formats, publishing responsibilities, marketing and reader journey before approving publication.

Compare AI narration, professional narrators and recording your own business audiobook, with practical checks for audience fit, quality, rights and distribution.

Use YouTube to answer reader questions, explain your expertise and build relevant relationships, with realistic advice on visibility and publishing proposals.