Build Your Personal Brand
Recently I was able to speak to prolific author, speaker and business mentor Ram Castillo. His philosophy on human-centric design and his business ethos generally have helped him to become a successful designer for international giants such as McDonald’s ...
At times, the future can be a scary thing to think about. Technology is developing faster than we can blink, and more and more people are starting to become aware of the irreversible effects of global climate change. And those are only two things on a ...
For the last six years, Write Business Results has helped entrepreneurs build up powerful personal brands through the creation and promotion of expert content. These days, I truly feel it’s one of the only ways (if not the only way) for business ...
There is a little trick copywriters have used for aeons to influence millions of people and make themselves a fortune... When done well, it's like the Pied Piper’s pipe of sales copy. In this bestselling book Great Leads, Copywriting legend Michael ...
We can all suffer from writer’s block and it can be intensely frustrating when we do. If you’re writing your own book, or even starting your own blog, the thought of staring at a blank screen might have you running for the hills before you’ve even typed ...
Storytelling is a powerful tool that has been used in businesses for decades now. Its ability to form human connections, build trust and generate engagement in your customers means that any business out there can benefit from having a good story. One ...
Creating content has never been more important for businesses than it is now. But is it relevant for all businesses and in every industry? To find out, I sat down with multiple business owner, investor, and the author of several fantastic books – Guy ...
Everybody has heard of SEO (Search Engine Optimisation) but, when it comes to actually implementing it, there are so many moving parts that it can be difficult to know where to get started. Fortunately, I was able to sit down with SEO specialist and C ...
It’s becoming increasingly clear that one of the only ways for businesses to stay relevant and visible is to create valuable content. But creating content is only one side of the coin. Once we have that content, where does it all sit in the bigger pic ...
When most people come to us to write a book, I’m pretty sure that they aren’t overly worried about the title. Their primary concerns are the structure, what content they’ll share, whether they have enough to say and whether what they do say will be relev ...