“What makes a great business book great?”
A simple enough question, but thinking of the best answer was infinitely more complex. Read more here
Why Understanding Your Reader’s Awareness Level Is The Key To Impactful Content By WBR Content Developer Ivan Meakins
If you spend a lot of time posting content that isn't landing with your audience, you may need to take a step back and think about your ideal reader's awareness level. Let's say you are a renewable energy consulting firm, helping large commercia ...
The Devil In The Detail – Why Too Much Expert Content Can Sabotage Your Business Book’s Success By Ivan Meakins
What was the last business book you read, that kept you glued to the pages, added heaps of value and that you actually acted on? It's likely that book sits proudly on your bookshelf, ready to be recommended to your friends at a moment's notice. Being ...
Day 6 of the 12-Day Content Creation Challenge
A Quick And Easy Way To Tap Into Your Audience's Emotions By WBR Content Developer Ivan Meakins If you want to make the world a better place through your business message and products you need to speak directly to the hearts of your clients (or potent ...
Day 5 of the 12-Day Content Creation Challenge
How To Beat Overwhelm, Share Your Message And Help Clients Find You By WBR Content Developer Ivan Meakins Right now your dream clients are waiting for you to share the expertise that makes them eager to invest in your products or services, but instead ...
Day 4 of the 12-Day Content Creation Challenge
How To Avoid Overwhelming Your Reader With Awesome Content By WBR Content Developer Ivan Meakins Have you ever read an amazing book that helped you solve a problem and left you eager to take further action? That’s because that book was strategicall ...
Why Secrets Make Money by guest author Ivan Meakins
There is a little trick copywriters have used for aeons to influence millions of people and make themselves a fortune... When done well, it's like the Pied Piper’s pipe of sales copy. In this bestselling book Great Leads, Copywriting legend Michael ...