Hi! Use the button to join our newsletter – exclusive content covering all things all things personal brand and content delivered monthly straight to your inbox. Plus receive free guide and audio when you sign up!
Build Your Personal Brand
Introduction I read an article this morning which said Covid-19 has received approximately 1.1 billion media mentions versus 56 million for SARS. With a 3-4% mortality rate, it seems fair to say it’s so far received a disproportionate amount of covera ...
How do you go about choosing the topic for the piece of marketing content you wish to create? How do you decide what to say? Most people don’t want to write just any old stuff. They don’t simply seek to inform and educate. They also want to create impact ...
Introduction In one of my writer groups last week, a thread began about a mysterious Facebook function for authors. It started as innocently a Chinese whisper… “Has anyone heard of a new Facebook thing for authors?” But the conversation soon snowballe ...
Introduction To thrive in the ever-changing world in which we now live, business leaders especially must continually adapt and evolve in order to survive. And I’m not just talking about updating products and services; entrepreneurs must also leverage new ...
Whenever I tell people I work for myself from home, the typical reaction is a combination of mild horror and outright awe. “But how do you get anything done?” “If that were me, I’d just end up sleeping in and watching Netflix.” “Do you bother getting dres ...
I often hear people say they’re not creative. Some people go as far as to laugh at the concept of creativity. Like it’s soft, or inferior to their strong, natural logic. I have a friend who thinks it fine to snort at me if I mention anything to do with cr ...
Free Writing is honestly a life-saving technique. I mean that both figuratively and literally. It has the power the save your life. I’d say it also has the power to save your business. Either way, you don’t have to be in need of saving to reap its enormou ...
Overview Becoming an author is a huge achievement in itself. Once your book is out however, what are some of the ways you can keep the buzz and momentum going? Winning an award for your business book is a powerful expert positioning strategy. Why Should ...
Overview “Content Is King”. “Start a blog”. “Leads? You just need to drive traffic to an SEO optimised landing page and capture their emails. Then follow up with a buyer sequence - keep an eye on your dashboard to measure conversions”. What?! Anyone e ...
Overview Transition language, transition words or transition phrases are used to link other words, phrases and sentences. They do so in a way that makes the sentence sound human, natural and in flow. Transition language works particularly well in writ ...