Overview Blogging has been around long enough now for every business owner serious about growing their business to know they need to be doing it. Yet while many businesses have a blog, not a lot do much with it. SEO Tribunal found that, "every m ...
How To Guarantee Commercial Results From Your Book
Overview The question on everyone's lips when it comes to books is always: "How, in reality, can I get the results I'm looking for from my book?" You've probably lost count of the number of times someone has said to you, "You could write a book abo ...
The Best Business Book Sales Strategy In The World
Overview Ever wonder how on earth you can increase your book sales? What if I told you that out of all the possible book sales and book marketing strategies that exist in today's world, you only have to do one of them to sell books for the rest of you ...
40 Things You Need To Know About Book Marketing
Overview The field of book marketing is one that causes quite a bit of confusion amongst authors. It's shrouded in mystery with most books, it seems, never really seeing the light of day. What a depressing thought. And it doesn't help that reliable bo ...
The Story That Will Make You Irresistible To Clients
Overview You've probably heard the term Expert Positioning Story in business before. It's become one of those things-you-know-you-should-have but truth be told, most business owners don't know how to pinpoint their story let alone how to write it and ...
What Are The Most Effective Creative Writing Techniques?
Introduction Whether you write for a hobby or to write is your vocation, whether you like to write fiction or non-fiction, to write is a creative feat. Unless you're producing a practical manual, excellent writing relies upon storytelling techniques and b ...
3 Practical Tips For Anyone Who Wants To Write A Book
To write a book is a huge accomplishment but of course, very rarely can you reap rewards as large as the ones authors do without also putting in a huge amount of work, right? Wrong. There are - luckily - ways to simplify book production, publication ...
Which Route To Publishing Is Best For Your Business Book?
I get asked a lot which is better; to self-publish your book or go with a traditional publisher. And then there are done-for-you services, which appeal to busy business owners for obvious reasons. It can feel like a tough call; do you pay £30,000, £50,00 ...
The Excuses Authors Make & What To Do If You Do Them Too!
Perhaps in our shortest blog EVER, today we expose 'the B word'. The 3-letter laggard loitering around so many aspiring authors…That waspish self-talk we know doesn’t serve us but somehow can’t resist…The crème de la crème of procrastination… It’s ...
Actions That Get Results (and it’s NOT writing a best-seller!)
So your book isn’t a stand-alone item. It is, in fact, a part of your business plan. It’s a marketing tool and a highly effective one at that. But we know this already; don’t we? Then why do the majority of business owners who’ve gone to the trou ...