Content Untapped is a podcast that takes a look at content creation from a refreshing new angle.
OverviewYou've probably heard the term Expert Positioning Story in business before. It's become one of those things-you-know-you-should-have but truth be told, most business owners don't know how to pinpoint their story let alone how to write it and ...
Introduction Whether you write for a hobby or to write is your vocation, whether you like to write fiction or non-fiction, to write is a creative feat. Unless you're producing a practical manual, excellent writing relies upon storytelling techniques and b ...
To write a book is a huge accomplishment but of course, very rarely can you reap rewards as large as the ones authors do without also putting in a huge amount of work, right? Wrong. There are - luckily - ways to simplify book production, publication ...
I get asked a lot which is better; to self-publish your book or go with a traditional publisher. And then there are done-for-you services, which appeal to busy business owners for obvious reasons.It can feel like a tough call; do you pay £30,000, £50,00 ...
Perhaps in our shortest blog EVER, today we expose 'the B word'. The 3-letter laggard loitering around so many aspiring authors…That waspish self-talk we know doesn’t serve us but somehow can’t resist…The crème de la crème of procrastination…It’s ...
So your book isn’t a stand-alone item. It is, in fact, a part of your business plan. It’s a marketing tool and a highly effective one at that. But we know this already; don’t we? Then why do the majority of business owners who’ve gone to the trou ...
Knowing what to write about can be confusing for authors, particularly if you're new to it. It can be easy to give in to the temptation of procrastination - "I can't decide what to write about, I obviously need to give this book some more thought" - so to ...
"Ruth Stone once beautifully described the moments at which inspiration for her next poem caught up with her as a thunderous train of air that would come barrelling down over the landscape. And she would run like hell to the house, as she would be ch ...
There are certain times of year I just love, as a business owner. Take Christmas, for example. We get to wrap up ongoing projects, take stock of our accomplishments over the year just gone, plan lots of exciting things for the year ahead, and re-evaluate ...