When most people come to us to write a book, I’m pretty sure that they aren’t overly worried about the title. Their primary concerns are the structure, what content they’ll share, whether they have enough to say and whether what they do say will be relev ...
How To Create Wonder When You Write
How do you go about choosing the topic for the piece of marketing content you wish to create? How do you decide what to say? Most people don’t want to write just any old stuff. They don’t simply seek to inform and educate. They also want to create impact ...
40 Things You Need To Know About Book Marketing
Overview The field of book marketing is one that causes quite a bit of confusion amongst authors. It's shrouded in mystery with most books, it seems, never really seeing the light of day. What a depressing thought. And it doesn't help that reliable bo ...
Which Route To Publishing Is Best For Your Business Book?
I get asked a lot which is better; to self-publish your book or go with a traditional publisher. And then there are done-for-you services, which appeal to busy business owners for obvious reasons. It can feel like a tough call; do you pay £30,000, £50,00 ...