By Ivan Meakins Editor’s note: This post was originally published in 2021 and has been updated for accuracy and comprehensiveness. There is a little trick copywriters have used for aeons to influence millions of people and make themselves a f ...
Why Every Organisation Needs Great Content with guest Guy Remond
Creating content has never been more important for businesses than it is now. But is it relevant for all businesses and in every industry? To find out, I sat down with multiple business owner, investor, and the author of several fantastic books – Guy ...
9 Helpful Tips From An SEO Expert with guest John Vuong, CEO of localseosearch.ca
Everybody has heard of SEO (Search Engine Optimisation) but, when it comes to actually implementing it, there are so many moving parts that it can be difficult to know where to get started. Fortunately, I was able to sit down with SEO specialist and C ...
What’s In A Name? How To Choose The Right Title For Your Book with guest author Kat Lewis
When most people come to us to write a book, I’m pretty sure that they aren’t overly worried about the title. Their primary concerns are the structure, what content they’ll share, whether they have enough to say and whether what they do say will be relev ...
Increasing Website Traffic & Conversions Using A Blog
Guy, you made the point about it taking some months to build up an audience and it's absolutely true, because the key is consistency. One of the things having a regular blog does of course is make your website far more visible and buoyant in searches. It ...
What To Consider When Creating Your Content Strategy
We’re back on Day 2 of the Personal Branding For Business Owners blog series! I’m joined again by personal branding connoisseur Guy Remond; Non-Exec Director, Investor and entrepreneur. Guy, it's fascinating to hear the impact just putting ...
Now could be a great time to publish content and avoid competing on price
There’s never a bad time to publish content these days, let’s face it. When times are tough, people need your leadership. When times are good, people want to celebrate with others and maximise the good times. So what makes now any different? Well here we ...
Hello, 2020! Let’s do this…
My name is Georgia Kirke and I run Write Business Results. I set up Write Business Results nearly five years ago now because I felt that I could create a radically different expert positioning company specifically for business leaders, that really focuse ...
How To Create Wonder When You Write
How do you go about choosing the topic for the piece of marketing content you wish to create? How do you decide what to say? Most people don’t want to write just any old stuff. They don’t simply seek to inform and educate. They also want to create impact ...
Why You Are Actually Creative (even if you think you’re not), And What To Do With It.
I often hear people say they’re not creative. Some people go as far as to laugh at the concept of creativity. Like it’s soft, or inferior to their strong, natural logic. I have a friend who thinks it fine to snort at me if I mention anything to do with cr ...