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Build Your Personal Brand
By Ivan Meakins “If I have seen further, it is by standing on the shoulders of giants.” – Isaac Newton. This quote, written by the famous scientist in a letter to Robert Hooke, perfectly captures the essence of collective learning. As humans, we ha ...
The WBR Team Are you creating content simply for content’s sake? Or are you leveraging your message to disrupt and drive change within your niche? For Emily Ball, Co-founder of Leading Practice Ltd and our Content Creator of the Month, it’s the lat ...
By Georgia Kirke We can all agree that creating high-quality regular content is important for growing our personal brands and our businesses – you wouldn’t be reading this blog if you didn’t think that was the case. But what if the thought of ...
By Georgia Kirke How would you like to generate six months of high-quality content in just 60 minutes? A few weeks ago, I had an interesting conversation with Airmanual Co-founder Alexis Kingsbury on his podcast, De-stress Your Business. We t ...
By Georgia Kirke Have a read of the two passages below, each of which was written for the same book. The first version is by an excellent technical editor with an impressive professional background. The second version came from exact ...
By The WBR Team Creating consistent content can be incredibly difficult. On one hand, you need to produce content that your audience will enjoy. On the other hand, new ideas are hard to come by, especially if your creative juices have run dry. ...
There is a little trick copywriters have used for aeons to influence millions of people and make themselves a fortune... When done well, it's like the Pied Piper’s pipe of sales copy. In this bestselling book Great Leads, Copywriting legend Michael ...
We can all suffer from writer’s block and it can be intensely frustrating when we do. If you’re writing your own book, or even starting your own blog, the thought of staring at a blank screen might have you running for the hills before you’ve even typed ...