Memoir and Autobiography

The Difference Between a Memoir And Autobiography

By Christopher Acheson In February, Ivan, our content developer, wrote a blog explaining our vision – “Empowering entrepreneurs to share the ideas, knowledge, and stories that are under threat of never being told.” The concept of sharing stories parti ...

Expert Positioning

How To Position Yourself As An Expert

5 Ways You Can Position Yourself As An Expert In Your Niche By the WBR team Have you ever wondered what might happen if people viewed you as the go-to expert within your niche? If people thought of you as the Martha Stewart of your industry? Establ ...

strategy

What A Fool Taught Me About Content

Under the comedic surface, there is something deeper, more meaningful. What is interesting is that this paradox of the wise fool is a common theme in storytelling and, as we will learn, it can be used to great effect in marketing too.