By The WBR Team What book format is the fastest-growing one in the publishing industry? If you guessed audiobooks, you’re correct. According to Statista, sales revenue from consumer audiobook downloads in the UK alone reached £164 million in 2022, ...
The “Robin Hood” Narrative: How To Make Your Brand Stand Out With Content
By Ivan Meakins There is a powerful technique that seasoned content marketers have used for ages to build strong professional brands. When done well, it sets your brand apart as a champion for your audience, helping you build a loyal followin ...
Tea Bags And ChatGPT: How To Harness Your Hidden Commercial Assets
By The WBR Team Have you ever had an idea that you thought was mundane, but that ended up wildly exceeding your expectations? Are you currently sitting on something that could be a game-changing source of value for your business without realising it? ...
4 Valuable Blog Posts To Elevate Your Content Strategy This Year
By The WBR Team Happy New Year! Last year, the WBR team composed a new mission statement that encapsulates our core purpose and what we do. Empowering entrepreneurs to share the ideas, knowledge, and stories that are under the threat of never ...
6 Proven Tips To Help You Create Winning Content In 2024
By The WBR Team Happy holidays! This year has been highly productive for WBR. We’ve worked with incredible clients – some of whom have earned a spotlight in our “Content Creator of the Month” series. So what better way to close off the year than ...
How To Create Compelling Content Using This Ancient Storytelling Technique
By Ivan Meakins A bustling city full of dreams. A downtown prostitute who’s suddenly thrust into a world where she rubs shoulders with the gentrified society of LA. How does she survive? If you haven’t already caught on, this is the plot of the 199 ...
Book Trailers: What They Are And Why They’re Effective Promotional Tools
By The WBR Team In November 1913, an American theatre audience experienced what was widely described as “an entirely new and unique stunt”. They had come in to see a film, and much to their surprise, they also got a sneak peek of an upcoming show, ent ...
How To Revive Your Podcast After Experiencing Podfade
By Sogi Chukwuanu So, you’ve just launched a podcast. Like every “realistic” podcaster, you’ve set your expectations pretty low – maybe a hundred downloads in the first two weeks. But after a few episodes, the downloads seem meagre, even compared to y ...
How “Creative Piggybacking” Can Give Your Content An Edge
By Ivan Meakins “If I have seen further, it is by standing on the shoulders of giants.” – Isaac Newton. This quote, written by the famous scientist in a letter to Robert Hooke, perfectly captures the essence of collective learning. As humans, we ha ...
How A Practice Leader Is Using Content to Drive Change In Her Industry
The WBR Team Are you creating content simply for content’s sake? Or are you leveraging your message to disrupt and drive change within your niche? For Emily Ball, Co-founder of Leading Practice Ltd and our Content Creator of the Month, it’s the lat ...