Blogs

The “Robin Hood” Narrative: How To Make Your Brand Stand Out With Content

The “Robin Hood” Narrative: How To Make Your Brand Stand Out With Content

By Ivan Meakins There is a powerful technique that seasoned content marketers have used for ages to build strong professional brands.  When done well, it...

January 29, 2024
Read More
Thought Leadership: What It Is And How To Master It In 2024

Thought Leadership: What It Is And How To Master It In 2024

By Sogi Chukwuanu Neil Patel. Oprah. Gordon Ramsay. Three people working in completely different fields, but they all have one thing in common. They’re all...

January 22, 2024
Read More
6 Useful Questions To Help You Choose The Best Publishing Route

6 Useful Questions To Help You Choose The Best Publishing Route

By The WBR Team The publishing industry has had a good run over the past few years. In 2021, over 80 million business books were...

January 15, 2024
Read More
Tea Bags And ChatGPT: How To Harness Your Hidden Commercial Assets

Tea Bags And ChatGPT: How To Harness Your Hidden Commercial Assets

By The WBR Team Have you ever had an idea that you thought was mundane, but that ended up wildly exceeding your expectations? Are you...

January 8, 2024
Read More
4 Valuable Blog Posts To Elevate Your Content Strategy This Year

4 Valuable Blog Posts To Elevate Your Content Strategy This Year

By The WBR Team Happy New Year! Last year, the WBR team composed a new mission statement that encapsulates our core purpose and what we...

January 1, 2024
Read More
6 Proven Tips To Help You Create Winning Content In 2024

6 Proven Tips To Help You Create Winning Content In 2024

By The WBR Team Happy holidays! This year has been highly productive for WBR. We’ve worked with incredible clients – some of whom have earned...

December 25, 2023
Read More
Who Writes Better – AI Or Humans? How We Tested Both

Who Writes Better – AI Or Humans? How We Tested Both

By Christopher Acheson I have been thinking a lot about AI and its ability to automate content this year. By this point, there is no...

December 18, 2023
Read More
Use This Easy Technique To Make Your Workflows More Engaging And Scale Your Business

Use This Easy Technique To Make Your Workflows More Engaging And Scale Your Business

By Ivan Meakins with special guest Alexis Kingsbury  Ever wondered how some businesses scale so efficiently? Fun fact: it doesn’t require you to be handcuffed...

December 11, 2023
Read More
Stop Overcomplicating Your Content With This Simple Trick

Stop Overcomplicating Your Content With This Simple Trick

By Ivan Meakins What’s the key to creating memorable content? Is it in the storytelling? Is it the author’s expertise and profile? Perhaps it’s the...

December 4, 2023
Read More
Boost Your Visibility With 3 Simple Tips For Creating People-First Content

Boost Your Visibility With 3 Simple Tips For Creating People-First Content

By Christopher Acheson When you research search engine optimisation (SEO), the term “people-first content” keeps coming up. Google’s guidelines explain that their algorithms favour content...

November 20, 2023
Read More
How A Rent-To-Rent Expert Hit #1 Amazon Bestseller In 3 Categories

How A Rent-To-Rent Expert Hit #1 Amazon Bestseller In 3 Categories

By The WBR Team You’ve probably heard people talk about Amazon bestsellers and how having this badge can improve your book’s credibility and sales. But...

November 15, 2023
Read More
A Toy Story: How To Turn Your Bad Ideas Into Creative Masterpieces 

A Toy Story: How To Turn Your Bad Ideas Into Creative Masterpieces 

By Ivan Meakins Where do all the bad ideas go?  As a creative entrepreneur, you’ve probably had more than your fair share of bad ideas...

November 13, 2023
Read More
How To Create Compelling Content Using This Ancient Storytelling Technique

How To Create Compelling Content Using This Ancient Storytelling Technique

By Ivan Meakins A bustling city full of dreams. A downtown prostitute who’s suddenly thrust into a world where she rubs shoulders with the gentrified...

November 6, 2023
Read More
Book Cover Design Ideas: How To Design A Great Book Cover

Book Cover Design Ideas: How To Design A Great Book Cover

By The WBR Team "Why would they have book covers if we aren't supposed to judge the book by them?" – Ingrid Weir When it...

October 30, 2023
Read More
How To Overcome Writer’s Block: An Editor’s Guide To Improving Your Creative Flow

How To Overcome Writer’s Block: An Editor’s Guide To Improving Your Creative Flow

By Kat Lewis  Editor’s note: This post was originally published in 2021 and has been updated for accuracy and comprehensiveness.  We can all suffer from...

October 23, 2023
Read More
Book Trailers: What They Are And Why They’re Effective Promotional Tools

Book Trailers: What They Are And Why They’re Effective Promotional Tools

By The WBR Team In November 1913, an American theatre audience experienced what was widely described as “an entirely new and unique stunt”. They had...

October 16, 2023
Read More
3 Tips From A Leadership Coach To Help You Create An Extraordinary Podcast

3 Tips From A Leadership Coach To Help You Create An Extraordinary Podcast

By The WBR Team Producing a podcast from scratch is an incredibly brave endeavour. Not only does it require a lot of planning, skill, and...

October 13, 2023
Read More
How Founders Can Benefit From Talking Less And Listening More 

How Founders Can Benefit From Talking Less And Listening More 

By Ivan Meakins with Dan Lyons This blog has been taken from Episode 11 of the Climb podcast, a show that was recorded for the...

September 27, 2023
Read More
5 Tips For Writing SEO Content And Boosting Your Visibility

5 Tips For Writing SEO Content And Boosting Your Visibility

By Sogi Chukwuanu Optimising your content for both search engines and users is an incredible way to enhance your online visibility and reach. But what...

October 9, 2023
Read More
How To Submit To Publishers: 3 Simple Tips To Make Your Book Stand Out

How To Submit To Publishers: 3 Simple Tips To Make Your Book Stand Out

By Kat Lewis What does it take to land a major publishing deal? Recently, Nicky Perfect, a former client of ours, signed a deal with...

October 2, 2023
Read More