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Build Your Personal Brand
By The WBR Team "Why would they have book covers if we aren't supposed to judge the book by them?" – Ingrid Weir When it comes to writing a book, most people (rightfully) focus on the book’s content and overall structure, leaving design until the v ...
By The WBR Team In November 1913, an American theatre audience experienced what was widely described as “an entirely new and unique stunt”. They had come in to see a film, and much to their surprise, they also got a sneak peek of an upcoming show, ent ...
By The WBR Team Producing a podcast from scratch is an incredibly brave endeavour. Not only does it require a lot of planning, skill, and experience, but it can also be hard to compete with thousands of other podcasts in your specialty (or millions if ...
By Sogi Chukwuanu Optimising your content for both search engines and users is an incredible way to enhance your online visibility and reach. But what does search engine optimised (SEO) content actually mean? And are you using it to its maximum pot ...
By Sogi Chukwuanu So, you’ve just launched a podcast. Like every “realistic” podcaster, you’ve set your expectations pretty low – maybe a hundred downloads in the first two weeks. But after a few episodes, the downloads seem meagre, even compared to y ...
By Sogi Chukwuanu Over the last decade or so, thought leadership content has gained momentum, and if you’ve followed any of our previous blogs, you’ll know that it’s an excellent way to build credibility and establish yourself as an authority within y ...
By Sogi Chukwuanu Three podcasters walk into a bar. The bartender says, "Didn't I hear this joke already on Spotify?" As of 2023, research from Demand Sage shows that there are over 464.7 million podcast listeners. That’s about 22 per cent of a ...
By The WBR Team Creating consistent content can be incredibly difficult. On one hand, you need to produce content that your audience will enjoy. On the other hand, new ideas are hard to come by, especially if your creative juices have run dry. ...
By Sogi Chukwuanu A few weeks ago, my computer’s touchpad suddenly packed up in the middle of the workday. With dozens of looming deadlines, I did what any rational thinker would do. I panicked and ran straight to Google for help. Eventually, I ...
Being a great podcast host is about more than having a great microphone (Blue Yeti Nano anyone?) It’s about having great conversations, equipping listeners with actionable takeaways, and most importantly – having fun! A podcast is a fantastic way o ...