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Build Your Personal Brand
By Ivan Meakins What’s the key to creating memorable content? Is it in the storytelling? Is it the author’s expertise and profile? Perhaps it’s the hook that draws readers in right off the bat? While these are all important ingredients, ...
By Christopher Acheson When you research search engine optimisation (SEO), the term “people-first content” keeps coming up. Google’s guidelines explain that their algorithms favour content that is designed to provide helpful information that benefits ...
By The WBR Team In November 1913, an American theatre audience experienced what was widely described as “an entirely new and unique stunt”. They had come in to see a film, and much to their surprise, they also got a sneak peek of an upcoming show, ent ...
By Sogi Chukwuanu Optimising your content for both search engines and users is an incredible way to enhance your online visibility and reach. But what does search engine optimised (SEO) content actually mean? And are you using it to its maximum pot ...
By Kat Lewis What does it take to land a major publishing deal? Recently, Nicky Perfect, a former client of ours, signed a deal with Harper Collins, and launched her book, Crisis. It’s since become a #1 Amazon bestseller and has acquired numerous p ...
By Sogi Chukwuanu So, you’ve just launched a podcast. Like every “realistic” podcaster, you’ve set your expectations pretty low – maybe a hundred downloads in the first two weeks. But after a few episodes, the downloads seem meagre, even compared to y ...
By Ivan Meakins “If I have seen further, it is by standing on the shoulders of giants.” – Isaac Newton. This quote, written by the famous scientist in a letter to Robert Hooke, perfectly captures the essence of collective learning. As humans, we ha ...
The WBR Team Are you creating content simply for content’s sake? Or are you leveraging your message to disrupt and drive change within your niche? For Emily Ball, Co-founder of Leading Practice Ltd and our Content Creator of the Month, it’s the lat ...
By Sogi Chukwuanu Over the last decade or so, thought leadership content has gained momentum, and if you’ve followed any of our previous blogs, you’ll know that it’s an excellent way to build credibility and establish yourself as an authority within y ...
By Georgia Kirke We can all agree that creating high-quality regular content is important for growing our personal brands and our businesses – you wouldn’t be reading this blog if you didn’t think that was the case. But what if the thought of ...