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Build Your Personal Brand
Overview You've probably heard the term Expert Positioning Story in business before. It's become one of those things-you-know-you-should-have but truth be told, most business owners don't know how to pinpoint their story let alone how to write it and ...
Introduction Whether you write for a hobby or to write is your vocation, whether you like to write fiction or non-fiction, to write is a creative feat. Unless you're producing a practical manual, excellent writing relies upon storytelling techniques and b ...
To write a book is a huge accomplishment but of course, very rarely can you reap rewards as large as the ones authors do without also putting in a huge amount of work, right? Wrong. There are - luckily - ways to simplify book production, publication ...
I get asked a lot which is better; to self-publish your book or go with a traditional publisher. And then there are done-for-you services, which appeal to busy business owners for obvious reasons. It can feel like a tough call; do you pay £30,000, £50,00 ...
Perhaps in our shortest blog EVER, today we expose 'the B word'. The 3-letter laggard loitering around so many aspiring authors…That waspish self-talk we know doesn’t serve us but somehow can’t resist…The crème de la crème of procrastination… It’s ...
So your book isn’t a stand-alone item. It is, in fact, a part of your business plan. It’s a marketing tool and a highly effective one at that. But we know this already; don’t we? Then why do the majority of business owners who’ve gone to the trou ...