By Ivan Meakins What’s the key to creating memorable content? Is it in the storytelling? Is it the author’s expertise and profile? Perhaps it’s the hook that draws readers in right off the bat? While these are all important ingredients, ...
A Toy Story: How To Turn Your Bad Ideas Into Creative Masterpieces
By Ivan Meakins Where do all the bad ideas go? As a creative entrepreneur, you’ve probably had more than your fair share of bad ideas – those really terrible ones that you lock away because they don’t deserve to see the light of day (or so yo ...
Why Secrets Make Money (+ How To Leverage Them For Engaging Content)
By Ivan Meakins Editor’s note: This post was originally published in 2021 and has been updated for accuracy and comprehensiveness. There is a little trick copywriters have used for aeons to influence millions of people and make themselves a f ...