By Ivan Meakins There is a powerful technique that seasoned content marketers have used for ages to build strong professional brands. When done well, it sets your brand apart as a champion for your audience, helping you build a loyal followin ...
Thought Leadership: What It Is And How To Master It In 2024
By Sogi Chukwuanu Neil Patel. Oprah. Gordon Ramsay. Three people working in completely different fields, but they all have one thing in common. They’re all considered experts in their industries. Thought leadership content is an effective ...
6 Useful Questions To Help You Choose The Best Publishing Route
By The WBR Team The publishing industry has had a good run over the past few years. In 2021, over 80 million business books were sold. In 2022, total publisher sales of books, journals, and rights in the UK reached £6.9 billion, up from £6.7 billion i ...
Tea Bags And ChatGPT: How To Harness Your Hidden Commercial Assets
By The WBR Team Have you ever had an idea that you thought was mundane, but that ended up wildly exceeding your expectations? Are you currently sitting on something that could be a game-changing source of value for your business without realising it? ...
4 Valuable Blog Posts To Elevate Your Content Strategy This Year
By The WBR Team Happy New Year! Last year, the WBR team composed a new mission statement that encapsulates our core purpose and what we do. Empowering entrepreneurs to share the ideas, knowledge, and stories that are under the threat of never ...
6 Proven Tips To Help You Create Winning Content In 2024
By The WBR Team Happy holidays! This year has been highly productive for WBR. We’ve worked with incredible clients – some of whom have earned a spotlight in our “Content Creator of the Month” series. So what better way to close off the year than ...
Who Writes Better – AI Or Humans? How We Tested Both
By Christopher Acheson I have been thinking a lot about AI and its ability to automate content this year. By this point, there is no question that AI can generate content in ways that were unimaginable just a year ago. However, the question I have bee ...
Use This Easy Technique To Make Your Workflows More Engaging And Scale Your Business
By Ivan Meakins with special guest Alexis Kingsbury Ever wondered how some businesses scale so efficiently? Fun fact: it doesn’t require you to be handcuffed to your desk 24/7. When it comes to scaling businesses without sacrificing ...
Stop Overcomplicating Your Content With This Simple Trick
By Ivan Meakins What’s the key to creating memorable content? Is it in the storytelling? Is it the author’s expertise and profile? Perhaps it’s the hook that draws readers in right off the bat? While these are all important ingredients, ...
Boost Your Visibility With 3 Simple Tips For Creating People-First Content
By Christopher Acheson When you research search engine optimisation (SEO), the term “people-first content” keeps coming up. Google’s guidelines explain that their algorithms favour content that is designed to provide helpful information that benefits ...