This week, I’m happy to be joined by another wonderful guest, Matt Stait. Matt is an author, social media strategist and, interestingly, TikTok expert. He is the founder of AuthenTikly Ltd, which helps build communities on TikTok and helps leverage the power of the platform. He talks about how social media giants tend to monetise their audience in Year 4; the ways in which TikTok can be used to harness your existing marketing strategy; and why, in two years time, you’ll be glad you started your TikTok journey now.
So tune in, enjoy, and as always, let us know your comments, questions, and thoughts.