Day 5 of the 12-Day Personal Branding Challenge

5 Benefits A Virtual Assistant Brings You And Your Business

By WBR General Manager Jenina Knox and Personal Brand Developer Rebecca Tinworth

Are you the industry’s best kept secret? 

Truth is, being brilliant at what you do is not enough to build your brand; most people need to get to know, like and trust you before they will want to buy your product or services.

Creating content will keep you busy, but if you also want it to work effectively you need to share and market it in a way that speaks to your target audience. Where do you start? How do you find the time? What do you say?

Is it time to bring in support?

Having an expert handle your online promotional activities for books, blogs and podcasts can benefit you and your business in a multitude of ways (and it won’t break the bank!).

Our top five benefits of hiring a personal brand virtual assistant (PBVA)

  1. Saves you time and money

When you outsource work to a PBVA you free up your own time to do what you do best, and because they work remotely there is no need for you to provide office space or specialist equipment. A virtual assistant can work part time or full time depending on your business needs and promotional activities (and be flexible to suit).

  1. Reduce stress levels

Content marketing takes time and can be tricky to plan and execute; it used to be one of the biggest stressors for the authors we work with at Write Business Results.  It’s exhausting to try to do the work you were born to do, plus create content and get it in front of the right people. When you bring in a skilled virtual assistant to manage everything behind the scenes, you have full autonomy – without the stress (and you’ll wonder what you ever did before!).

  1. Drive business growth

When you choose to work consistently with one PBVA they become part of your team and develop a good feel for your business ethos and values; this enables them to develop the right graphics, manage your social media, create or upload email sequences, maintain your website and complete the tasks that usually give you a headache. The right content marketing and PBVA support will help to increase business leads, boost sales and allow you to focus on honouring those clients.

  1. Increase productivity

Just because you can do something doesn’t mean you should; when you have a PBVA you’ll find that you can direct your attention away from the menial tasks to something more important (or rest and relax so you perform at your best!). The workload will be completed but you haven’t burned out in the process.

  1. Turbo charge your business.

Even if your business is already flourishing, a personal branding virtual assistant can plug the skill gaps. You could hire an SEO expert, a social media planner, a website manager for just a few hours per week or per month to suit your needs and your budget. You can recruit from a talented pool of PBVAs for one-off projects and ad hoc tasks. You decide whether you need them short, medium or long term.

At WBR our services include:

  • Book support (write from scratch or help to develop, edit, proof, publish and market).
  • Podcast support including scheduling and upload.
  • Blog support including writing, scheduling and upload.
  • PR support (to meet you specific needs).
  • Website setup and maintenance (no more spending hours Googling ‘how to’).
  • Writing and scheduling your community newsletters and email sequences.
  • Writing downloadable content (ebooks, training guides).
  • Video editing.
  • Social media planning and execution. 

Working with a good PBVA means that at particularly busy times (pre launch, during a launch, when your ideal clients are flooding in) you don’t need to try to do it all on your own, or shift the focus of any other support you already have in place.

10 second takeaway

Identify the tasks you would love to take off your plate. Pop into our Facebook group and list them (or email WBR Personal Brand Developer Rebecca if you’d love to know how our team of personal brand virtual assistants can support you going forwards (so that you can stick to your personal zone of genius and we can do the rest).

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