By The WBR Team
Not all content is created equal. This is especially true with books. Some gather dust on shelves, while others take off and leave a lasting impression on readers. But why do some authors hit it big with their book launch, while others struggle to get noticed? The answer is simple: content quality and an oft-overlooked factor: promotion.
When it comes to successful book launches, few have done it better than Tom Soane, our Content Creator of the Month. Tom is a property investor, entrepreneur, and author of The Anonymous Landlord. His book hit #1 in not one, but eight different Amazon categories.
So what did Tom do differently? Whether you’re a content veteran or just starting out, there are valuable lessons to be learned from his experience that can help you take your content to the next level.
1. Repurpose your content
We all know the struggle of constantly coming up with fresh and unique ideas for our social media content. But the truth is, you don’t always have to wait for that “lightbulb” moment to create something phenomenal. Instead, you can leverage your existing content arsenal to reach a wider audience and provide even more value – which is exactly what Tom did.
Tom launched The Anonymous Landlord podcast in 2020, providing valuable advice for landlords and property investors. But he didn’t stop there. He then took that message further by turning the content into a new book. And the rest is history…
By repurposing his ideas, Tom was able to reach a wider audience, establish himself as an authority in his field, and provide even more value for his audience through the book. So, before you rack your brain for new ideas, take a page from Tom’s book and consider how you can repurpose your existing content to create something even more impactful for your audience.
2. Promote your book/content
As we mentioned earlier, creating great content is only one half of the battle. Without proper promotion, your work risks getting lost. That’s why it’s so crucial to take a targeted approach towards marketing your content.
Tom’s book launch is an excellent example of how effective promotion can drive results. He put effort into promoting his book on multiple channels including social media, email lists, Youtube, and his podcast.
It’s worth noting that promotion doesn’t have to be complicated or expensive either. The key is to be strategic and consistent in your efforts. By promoting your content this way, you’ll be able to attract a wider audience, ultimately leading to greater success.
How will Tom’s experience inspire your own content creation journey moving forwards?
If you’re keen to make the most out of your content, whether it’s repurposing what you have or improving the marketing around your existing content, book a clarity call today to find out how our team of experts can help.