By The WBR Team
Over the years, WBR has worked with many great minds, empowering them to share their stories and dominate their respective niches. However, this month, one entrepreneur in particular stood out with his sheer tenacity and passion for creating impactful content: Jamie Wood.
Jamie is a productivity coach and the owner of Being Productive, a dental blog designed to help private practice owners scale their business without experiencing burnout. As we celebrate Jamie for being our Content Creator of the Month, here are three powerful lessons we can take away from his content strategy:
1 – Be purpose-driven and niche-oriented
The difference between skippable content and a click-worthy blog post that keeps your readers hooked and hungry for more isn’t flowery prose or fun puns – that’s all in the past. In 2023, consumers are aligning themselves with purpose-driven content – articles and social posts designed to make a positive impact on the world.
With dentistry ranking near the top of the list of professions with the highest rates of suicide, Jamie’s purpose is to help fellow dentists grow a profitable business without sacrificing their mental health on the altar of success.
In the same vein, he has honed in on the right niche market for his blog, engaging with this demographic. As Paul Graham famously said to Brian Chesky, “Build something 100 people love, not something one million people kind of like.” The more defined your niche market is, the more likely you are to attract an audience that’s fully aligned with your vision.
2 – Create actionable value-packed content
Creating valuable content is one thing; creating actionable content, however, is another kettle of fish. As a business leader, you probably have TONS of valuable ideas ready to go out into the world. But do these ideas come with laid-out strategies for implementation?
This often overlooked aspect of content marketing could be hindering your audience from truly accessing and utilising the value you’ve provided within your content.
What we love about Jamie’s content strategy is that each blog post is packed with several actionable takeaways – not just a brief burst – that satisfy user intent, giving them something to hold on to for a long while.
3 – Stay consistent
Creating content is a tad like working out – you don’t want to do it every day but you’re in it for the long haul and you’ll only see results when you’re consistent. Jamie recognises the power of consistency and shows up day after day with a congruent, impactful message.
According to a study conducted by HubSpot, websites that published 16 blog posts or more per month received about four times more leads than companies that published nearly none.
This means that the more content you put out there, the more likely you are to generate leads and improve conversions.
Content frequency typically depends on what’s best for your business but we recommend posting at least one blog post weekly to boost awareness and keep your audience engaged.
Keeping up this consistency can be a tough ask, especially if your to-do list is still crammed with unchecked tasks. If you’re struggling to pull this off, we’re here to help.
Book a clarity call today to find out how our team of experts can help you create consistent purpose-driven messaging. You just might be our next Content Creator of the Month!
Congratulations to Jamie once again! Jamie is the managing director of East Midlands Orthodontics. He’s also the founder of Being Productive, a dental blog for ambitious private practice owners where he shares actionable tactics and strategies for growing your practice.