How One Man Used A Book To Propel His Brand To New Heights

How One Man Used A Book To Propel His Brand To New Heights

By The WBR Team

When Ant Austen was 23 years old, he realised that he had been doing life all wrong. 

He was handcuffed to the wrong business model, he was miserable and burned out, and despite how hard he had been working, he was nowhere closer to achieving success.

Today, things have certainly changed for him. He now lives a fulfilling life, owns a business that’s aligned with his dreams, and is the author of a bestselling book, Who The Hell Are You?

But how did he get here?

By doing two things:

  1. Taking the necessary steps to turn his life around.
  2. Writing about his experiences so people can learn from his mistakes and choose a better pathway to success.

In this article, we’ll focus on the second point and share some tips for anyone looking to turn their own experiences into a bestselling book. 

1. Vulnerability and authenticity – the two hallmarks of a bestseller

“Real writers are honest, one hundred per cent true, as much as their hearts are able.” – Brittany Chaffee, author and storyteller.

Most authors are afraid of being vulnerable or oversharing. However, incorporating vulnerability and authenticity into your book can significantly deepen your connection with readers. 

The average reader is drawn to authenticity, and they’re constantly on the hunt for content that resonates on a personal level. When you commit to being open about your own journey, you build trust and foster a loyal community around your brand. 

Remember, the goal of writing a book isn’t to present a façade of perfection (readers already see enough of this on social media!) but to be as real and authentic as possible. 

What we love about Ant’s book is that he shares his raw and unfiltered experiences, making him not just an author but a relatable figure who has faced and overcome real challenges.

2. Utilise your book as a keystone in your marketing and brand strategy

One common mistake many aspiring or new authors make is that they believe a book is an isolated project. However, that’s not the case. Ideally, your book should tie into all of your brand and marketing efforts. How can you use it to communicate your brand’s values and propel your overall content strategy? 

The answer is to tailor your book’s content to address the needs and curiosities of your target audience, ensuring it complements your other offerings. This strategic integration helps to maintain a cohesive message and can boost your credibility and authority within your niche.

What we love about Ant’s strategy is that he has been really active in promoting and using his book to show off what his personal brand stands for (helping people find a clearer path to success). This helps him enhance his brand visibility and connect better with his audience.

3. Be consistent

Writing and publishing a book takes a lot of work. If you’re handling the process on your own, be prepared for a long process, multiple drafts, and edits. Even when working with a team of professionals, you’ll still need to be committed to the process and show up day after day. 

From the get-go, Ant showed a strong commitment to his project. His dedication didn’t just stop at the book launch; he continues to actively promote the book, which has yielded great results for him!

Final thoughts

Writing a book can transform your brand in ways you’ve never imagined. But it involves a whole lot more than just putting words on paper. 

Ant Austen’s story is proof that with authenticity, strategy, and perseverance, your book can take your brand to new heights. 

So, what’s stopping you from sharing your story with the world?

If you’d like professional help and support with creating your own bestseller, book a free Clarity Call today to find out how we can help you.

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