Content creator of the month

3 Powerful Lessons We’ve Learned From Lisa Catto, Our Content Creator Of The Month

By The WBR Team

In a world where everyone can create content, it’s easy to get lost in the noise. But there’s a reason why some entrepreneurs stand out from the crowd and are recognised as the A-players. It all comes down to one thing: great content.

We’re passionate about great content, and each month we recognise outstanding entrepreneurs who embody this ethos. In our latest edition, we proudly present Lisa Catto, the Queen of Automation and founder of The Business Catalyst

As one of the UK’s leading independent automation experts, Lisa has helped countless businesses design the ideal customer journey and we’re thrilled to feature her as our Content Creator of the Month.

As we celebrate Lisa, here are three powerful lessons we can take away from her content strategy:

1. Be an expert in your field – and show it

Here’s the thing: today’s consumers are savvy, discerning, and not easily swayed by suave, smooth-talking sales pitches. With countless options to choose from, they’re on the hunt for more than just a slick presentation. They want authentic expertise, genuine value, and a compelling reason to do business with you. 

So, here’s the question: are you simply an entrepreneur or are you the go-to authority in your field?

If it’s the latter, you have to prove to your audience that you’ve racked up years of experience in your niche – that you can answer any questions they may have. And the best way to do that is through compelling, insightful, and valuable content that demonstrates your expertise and builds trust with your audience.

Lisa knows the importance of demonstrating expertise and has dedicated considerable time and effort to sharing her knowledge through value-packed blog posts and speaking engagements at conferences.

It’s no wonder she’s been dubbed the Queen of Automation!

2. Be data-driven

For many of us, numbers aren’t any fun. It’s the triple threat of tedium: it’s monotonous, it’s boring, and downright soul-sucking. 

However, as a business leader, it’s important to keep a close eye on your content analytics and data. This way, you’ll be able to understand what’s working and what’s not, and make informed decisions about how to improve your content strategy. For instance, with data analytics, you can find the topics your audience is most interested in and create a topic cluster that will drive further engagement and generate more traffic. 

What’s truly impressive about Lisa’s content strategy is her commitment to being data-driven. By keeping a close eye on her content analytics, she’s able to identify what’s resonating with her audience and make informed decisions about how to optimise her content for maximum impact.

3. Define what you want out of your content

What exactly do you want out of your content?

At first glance, this sounds like a pretty simple question but in reality, many entrepreneurs struggle to define clear goals for their content. Are you looking to generate leads? Drive sales? Provide educational and informative material?

As a business or thought leader, it’s crucial to set clear goals for your content and ensure that every piece of content serves a purpose in achieving those goals. 

Lisa’s content strategy has a clear mission: to boost her brand awareness and thought leadership while attracting more leads and consumers. So far, she has knocked it out of the park and her content is a prime example of how a well-planned strategy can reap rewards. With each piece of content, she provides valuable insights and actionable advice, establishing herself as a go-to authority in her niche, attracting more leads in the process. 

And it’s not just about the content itself – Lisa knows how to distribute it effectively too, using social media and other channels to amplify her message and reach a wider audience. As a result, she’s seen a 30 per cent increase in website traffic since December.

If you’re looking to borrow a page from Lisa’s handbook and start creating value-packed content aligned with your goals, why not book a clarity call today to find out how our team of experts can help?

Let’s give another round of applause to the one and only Lisa Catto! Founder of The Business Catalyst, leading independent automation expert, and our reigning Content Creator of the Month. Congratulations, Lisa!

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