• Georgia Kirke
    Overview The field of book marketing is one that causes quite a bit of confusion amongst authors. It’s shrouded in mystery with most books, it seems, never really seeing the light of day. What a depressing thought. And it doesn’t help that reliable book marketing facts and figures are surprisingly hard to come by. In fact, the most recently available stat
  • Georgia Kirke
    Overview You’ve probably heard the term Expert Positioning Story in business before. It’s become one of those things-you-know-you-should-have but truth be told, most business owners don’t know how to pinpoint their story let alone how to write it and share it with others. The term Expert Positioning Story itself feels so definitive. You’re a lifetime in the making, so what
  • Georgia Kirke
    Introduction Whether you write for a hobby or to write is your vocation, whether you like to write fiction or non-fiction, to write is a creative feat. Unless you’re producing a practical manual, excellent writing relies upon storytelling techniques and broader writing techniques to relay information in a way that’s fun and engaging for the reader.  Hearing factual information activates
  • Georgia Kirke
    To write a book is a huge accomplishment but of course, very rarely can you reap rewards as large as the ones authors do without also putting in a huge amount of work, right?     Wrong. There are – luckily – ways to simplify book production, publication and marketing, making this wonderful achievement manageable, smooth-running and dare I say
  • Georgia Kirke
    I get asked a lot which is better; to self-publish your book or go with a traditional publisher. And then there are done-for-you services, which appeal to busy business owners for obvious reasons. It can feel like a tough call; do you pay £30,000, £50,000, even £100,000 for a traditional publisher because it feels safe and it’s “what authors do”, or
  • Georgia Kirke
    Perhaps in our shortest blog EVER, today we expose ‘the B word’. The 3-letter laggard loitering around so many aspiring authors…That waspish self-talk we know doesn’t serve us but somehow can’t resist…The crème de la crème of procrastination… It’s that big BUT!   No matter how hard you try, you can’t shake a feeling that you haven’t been cautious enough. You
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    Georgia Kirke
    So your book isn’t a stand-alone item. It is, in fact, a part of your business plan. It’s a marketing tool and a highly effective one at that.   But we know this already; don’t we?   Then why do the majority of business owners who’ve gone to the trouble of authoring a book fail to link it to their
  • Georgia Kirke
    Knowing what to write about can be confusing for authors, particularly if you’re new to it. It can be easy to give in to the temptation of procrastination – “I can’t decide what to write about, I obviously need to give this book some more thought” – so to navigate this tricky part of the planning process, we take all
  • Georgia Kirke
    “Ruth Stone once beautifully described the moments at which inspiration for her next poem caught up with her as a thunderous train of air that would come barrelling down over the landscape. And she would run like hell to the house, as she would be chased by this poem, the whole deal being that she had to get to a piece
  • Georgia Kirke
    There are certain times of year I just love, as a business owner. Take Christmas, for example. We get to wrap up ongoing projects, take stock of our accomplishments over the year just gone, plan lots of exciting things for the year ahead, and re-evaluate our current commitments and narratives, deciding what still serves you and what will no longer

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