Storytelling is a powerful tool that has been used in businesses for decades now. Its ability to form human connections, build trust and generate engagement in your customers means that any business out there can benefit from having a good story. One ...
Why Every Organisation Needs Great Content with guest Guy Remond
Creating content has never been more important for businesses than it is now. But is it relevant for all businesses and in every industry? To find out, I sat down with multiple business owner, investor, and the author of several fantastic books – Guy ...
9 Helpful Tips From An SEO Expert with guest John Vuong, CEO of localseosearch.ca
Everybody has heard of SEO (Search Engine Optimisation) but, when it comes to actually implementing it, there are so many moving parts that it can be difficult to know where to get started. Fortunately, I was able to sit down with SEO specialist and C ...
How to Communicate Like a Hostage Negotiator with guest Nicky Perfect, The Communication Coach
What do businesses, everyday people and hostage negotiators all have in common? The answer is a constant need for effective communication. Recently, I was able to sit down with ex-international hostage negotiator and author of the upcoming book on com ...
What Content Goes Where? How Content Connects To The Customer Journey with guest Lisa Catto, CEO of The Business Catalyst
It’s becoming increasingly clear that one of the only ways for businesses to stay relevant and visible is to create valuable content. But creating content is only one side of the coin. Once we have that content, where does it all sit in the bigger pic ...
What’s In A Name? How To Choose The Right Title For Your Book with guest author Kat Lewis
When most people come to us to write a book, I’m pretty sure that they aren’t overly worried about the title. Their primary concerns are the structure, what content they’ll share, whether they have enough to say and whether what they do say will be relev ...
10 Benefits Of Having An Ebook
Introduction To thrive in the ever-changing world in which we now live, business leaders especially must continually adapt and evolve in order to survive. And I’m not just talking about updating products and services; entrepreneurs must also leverage new ...
3 Practical Tips For Anyone Who Wants To Write A Book
To write a book is a huge accomplishment but of course, very rarely can you reap rewards as large as the ones authors do without also putting in a huge amount of work, right? Wrong. There are - luckily - ways to simplify book production, publication ...
Which Route To Publishing Is Best For Your Business Book?
I get asked a lot which is better; to self-publish your book or go with a traditional publisher. And then there are done-for-you services, which appeal to busy business owners for obvious reasons. It can feel like a tough call; do you pay £30,000, £50,00 ...
The Excuses Authors Make & What To Do If You Do Them Too!
Perhaps in our shortest blog EVER, today we expose 'the B word'. The 3-letter laggard loitering around so many aspiring authors…That waspish self-talk we know doesn’t serve us but somehow can’t resist…The crème de la crème of procrastination… It’s ...