By The WBR Team
In today’s hyper-connected world, silence can be deafening. As a business leader, you’re not just expected to run a successful company – you’re increasingly expected to have a voice, to take a stand, to be a thought leader.
But what happens when those stands, those thoughts, venture into the realm of the controversial?
Writing about sensitive or divisive subjects in your business book can be a tightrope walk.
On one hand, it presents a powerful opportunity to spark meaningful dialogue, showcase your values, and solidify your position as a thought leader. On the other hand, it carries inherent risks – the potential to alienate your audience, damage your brand, and even spark a public backlash.
So, how do you navigate this complex landscape? How do you write authentically and courageously without setting off a PR firestorm?
This article will equip you with the insights and strategies to do just that.
Understanding the minefield
We live in a world where every tweet can go viral, and every statement is scrutinised. The business landscape is no longer immune to the debates raging around social justice, climate change, political polarisation, and ethical dilemmas within various industries.
Ignoring these issues might seem like the safe route, but it can make you appear out of touch or even complicit.
Thought leadership: a double-edged sword
In some of our previous blogs, we’ve explored what thought leadership is and (perhaps more importantly) what it isn’t.
Thought leadership is about more than just expertise – it’s about having the courage to address the elephant in the room, to offer fresh perspectives on challenging issues. When you tackle controversial topics thoughtfully and with nuance, you demonstrate your willingness to engage in difficult conversations, a quality that resonates deeply with today’s discerning audience.
Writing on the razor’s edge: actionable tips
Here’s how to approach sensitive subjects in your writing:
1. Become a subject matter expert
You wouldn’t walk into a board meeting unprepared, right? The same goes for tackling sensitive subjects. This is where in-depth research becomes your best friend.
- Go deep: Explore academic journals, reputable news sources, and diverse perspectives. Don’t rely solely on information that confirms your existing beliefs.
- Become a data detective: Numbers don’t lie (usually). Back up your arguments with statistics, studies, and verifiable facts.
- Seek out dissenting voices: Understanding opposing viewpoints is crucial, even if you disagree with them. This will help you anticipate counterarguments and strengthen your own position.
2. Balance is key
Think of your book as a courtroom, not a soapbox. Present both sides of the argument fairly, even if you ultimately land on one side.
Start by stating the opposing argument in a clear and objective manner. This demonstrates that you’ve considered different perspectives. You also want to look for areas of agreement or shared values. This can help bridge the gap between differing viewpoints.
3. Choose your words wisely
Your words are your weapons – choose them wisely. Avoid loaded words or phrases that could be perceived as biased or inflammatory. Instead, opt for clear, respectful, and inclusive language that resonates with a wider audience.
Here are a few things to keep in mind when it comes to choosing the right language and tone for you business book:
- Define your terms: If you’re using potentially controversial terms, clearly define what you mean by them to avoid misunderstandings.
- Use inclusive language: Be mindful of gender, race, ethnicity, sexual orientation, and other factors when choosing your words.
- Read your work out loud: This can help you identify any awkward phrasing or potentially offensive language.
4. Transparency builds trust
Be upfront about your own biases and the limitations of your perspective. This vulnerability humanises you and makes your arguments more relatable.
No one is an expert on everything. If you have limited knowledge or experience on a particular aspect of the topic, admit it. More importantly, let readers know that you welcome their thoughts and perspectives, even if they differ from your own.
5. Feedback is your friend
Before you unleash your words on the world, get feedback from trusted sources. They can spot blind spots and ensure your message hits the mark.
You want to get feedback from people with different backgrounds, experiences, and perspectives. This way, you’re sure that you’re taking a well-rounded approach. Don’t just ask if your beta readers liked it. Ask for specific feedback on areas where you’re unsure or where you anticipate potential controversy.
P.S. Don’t get defensive if you receive negative feedback. View it as an opportunity to improve your work.
The bottom line
Even with the best intentions, you might face backlash. Listen to criticism, engage in constructive dialogue, and be ready to adapt. Remember, gracefully handling dissent is just as crucial as expressing your views.
Writing about sensitive subjects is a balancing act, but the rewards can be huge. By approaching these issues with sensitivity, balance, and a commitment to open dialogue, you can leverage your platform to drive real change, solidify your thought leadership, and build a brand that truly stands for something.
Ready to unleash your message and make a difference?
Write Business Results can help you craft a powerful and impactful business book that gets people talking. Contact us today, and let’s get started.